Behind the scenes of our new collars website

Making a beautiful new website takes planning. It was essential to us that the imagery on our new website was both aspirational to our customer, yet re-enforced our values and message to ‘make your mark when it matters most’.

The result is a series of images that reflect the barker man – confident, successful, an experienced gentleman, one who has made his mark in the world, has influenced others and is back to share his story of success.

Our wonderful models helped us to bring the barker collars story and our diverse range of products to life, demonstrating that there are no limitations to success. Dress how you want to be addressed and if you have the ambition to look good when it counts, you can count on barker.

To place our story in an authentic barker setting, we chose the breathtaking Heathfield House in the New Forest for the photoshoot. The estate is a country retreat that sleeps 24 and is set within a 15-acre private estate, meaning staying guests enjoy uninterrupted peace and quiet. With 250 years of character and history, we were honoured and delighted to be able to shoot there.

It was an incredible day, with the sun beaming and we couldn’t have asked for a more beautiful environment to take photographs.

We’d like to personally thank Estate Manager Miranda and her team for her wonderful hospitality during our visit and allowing us to take over the estate during the shoot.

If you are ever looking for somewhere to stay, in the most magical setting then Heathfield makes the ideal country retreat and we couldn’t recommend it highly enough!

We’d also like to thank our brilliant photographers Nick Free Photography and Poole Photography, as well as our wonderful creative agency Global Brand Communications, who had the vision to create a beautiful new website and capture the true essence of the barker collars brand so beautifully.

If you’ve yet to see the new site, you can visit – let us know what you think!